Thriving Entrepreneurs
Supporting successful founders as they rapidly scale their company
Meet Dani & Jane
Dani and Jane are an inspiration to female creators everywhere. They are the co-founders of a content marketing agency that started as a freelance side hustle. Dani is single and in her late 30s. Jane is in her early 40s, recently married with a new baby and two step-sons.
Dani and Jane initially met while working at their first marketing jobs — Dani was a marketing coordinator and Jane was a graphic design intern. While freelancing on the side, they joined forces to start their own agency. They realized early on that they were creative "soulmates" and started talking about starting their own company within the first few months of working together.
As joint owners in a cyclical industry, Dani and Jane know that cash flow is the lifeblood of any business. They are concerned with how to bridge the gap between the working capital needs of the business and how much personal money to reserve should the economic climate change. They are also considering hiring additional staff and want financial guidance on the best approach.
Dani is a single woman and the agency is her only source of income. As the company has grown in size, so has the amount of her tax bill. She is worried she is not being proactive enough to optimize her personal tax situation.
Jane's parents were successful, but went through tough times when her dad died unexpectedly. She knows the more wealth you have, the more you stand to lose due to an unexpected event. Jane is concerned about the financial impact to her growing family should something happen to her.
Dani and Jane are seeking experience and wisdom on coordinating their personal finances with their business so they can focus their limited time on the creative aspects of the agency.
KEY CONCERNS
Truman Wealth Advisors helps entrepreneurs with both business consulting and personal financial planning needs. We help creators and builders strike a balance between risk and opportunity.
Dani appreciated how Truman Advisors helped her tackle the challenges of her increased tax liability. Reducing the financial stress with smart tax strategies has given her more time to focus on business development, which is key for the agency's future growth. She valued how Truman Wealth communicated and coordinated with her accountant and the agency CFO to implement an approach that was optimal for her..
Jane learned from Truman Wealth Advisors how it is not uncommon for an owner to solely focus on business finances and neglect their own personal finances. She was pleasantly surprised by how the detailed, comprehensive process Truman Wealth used identified gaps in her personal risk management. Knowing her family is taken care of has enabled her to embracing taking more risk with hiring additional staff in the business.
Working with Truman Wealth Advisors gives you the freedom - and confidence - to make your entrepreneurial vision a concrete reality.
HOW WE HELP
The case study presented is hypothetical and for illustrative purposes only. It does not represent actual clients and should not be interpreted as a guarantee of future performance or results. The scenario is designed to demonstrate possible financial planning and investment strategies based on various assumptions. Actual financial outcomes depend on individual circumstances, market conditions, and other factors. Clients should consult a qualified financial professional before making any investment or financial planning decisions.
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It's your life; you should live it the way you want. Together, we’ll leverage your goals with smart financial advice to ensure that you’re in the driver's seat for years to come.